parallax background

LadoB - 2018/2019

Logo + Print + Brand application

Logo


 

Print


Brand application


Typography


Logo and texts: Raleway

Color palette


About the project


The Collective needed a logo, brand application for social networks and a brochure for the event. This logo had an update for the 2019 version.

The logo features the word Lado next to the letter B (which is in the same typeface of the Bogotá Music Market logo), below is the Showcase Off identifier, these elements are located within a frame to make a literal reference to the hashtag #EnElMarcoDelBOmm (within the framework of BOmm). For the second version there were some formal modifications, the year of the event and a vintage Unidyne type microphone.

Printed and digital communication pieces were developed, as well as identification badges for staff and artists, printed merchandising bags and cards with a QR code to download music.