Logo: Hello Sarrah Script
Headings: Optimus Princeps
The client needed brand design and application, personal cards and images for her social networks. Brand development is based on the services offered incorporating figurative, geometric and typographic elements.
The logo is reduced to the first two letters of the brand name (and the name of the designer as well) in a fluid script type that simulates the thread being embroidered. The formal contrast is presented with the 2 superimposed pentagons that also contain the logo.
Business cards, profile picture and cover photo were developed for the brand's social media profiles.