Suelos para niños
February 2, 2020
Geoniños
January 31, 2020
LadoB - 2018/2019
Logo + Print + Brand application
Logo
Logo for 2018
Logo for 2019
Brand application
Typography
Logo and texts: Raleway
Color palette
About the project
Showcase Off of independent musicians organized by the Colectivo de Quinta within the framework of the Bogotá Music Market. Currently there have been two editions, in 2018 and 2019 respectively.
The Collective needed a logo, brand application for social networks and a brochure for the event. This logo had an update for the 2019 version.
The logo features the word Lado next to the letter B (which is in the same typeface of the Bogotá Music Market logo), below is the Showcase Off identifier, these elements are located within a frame to make a literal reference to the hashtag #EnElMarcoDelBOmm (within the framework of BOmm). For the second version there were some formal modifications, the year of the event and a vintage Unidyne type microphone.
Printed and digital communication pieces were developed, as well as identification badges for staff and artists, printed merchandising bags and cards with a QR code to download music.
