Suelos para niños
February 2, 2020
Geoniños
January 31, 2020
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LadoB - 2018/2019

Logo + Print + Brand application

Logo

 
logo-2018

Logo for 2018

LadoB-2019_profileLB

Logo for 2019

Print

print_bono
print_esc-staff
print_esc-artista
print_qr-tiro
print_qr-retiro

Brand application

Typography

Logo and texts: Raleway

web_raleway1
web_raleway2

Color palette

web_paleta-ladoB

About the project

Showcase Off of independent musicians organized by the Colectivo de Quinta within the framework of the Bogotá Music Market. Currently there have been two editions, in 2018 and 2019 respectively.

The Collective needed a logo, brand application for social networks and a brochure for the event. This logo had an update for the 2019 version.

The logo features the word Lado next to the letter B (which is in the same typeface of the Bogotá Music Market logo), below is the Showcase Off identifier, these elements are located within a frame to make a literal reference to the hashtag #EnElMarcoDelBOmm (within the framework of BOmm). For the second version there were some formal modifications, the year of the event and a vintage Unidyne type microphone.

Printed and digital communication pieces were developed, as well as identification badges for staff and artists, printed merchandising bags and cards with a QR code to download music.

 
logo_blanco-m
 
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